Sponsor Your Peers and Above

“It’s easy to sponsor people who work for you, or who are younger, or easily influenced because of some advantage you have over them. But it doesn’t really take off until you start sponsoring your peers.”
- James Vagyi

There is another principle that all of the most successful network marketers insist upon. They call it “sponsoring peer and above.” They mean that the people you recruit into your network should include your own friends, colleagues and neighbors, people who have a similar economic experience.

I once sponsored a lawyer who puzzled over the fact that his network had never gotten off the ground. He has stayed with it for several years and had sponsored dozens of people. But upon reflection, he admitted that he had broken this very important principle. He had essentially traded on his prestige as a lawyer to recruit distributors who were impressed. Young people who admired him. Clients who had no money and were dependent on his help.

No one has really demonstrated satisfactorily why this principle is so critical, but all kinds of theories abound. One says that if you only sponsor the people whom you easily influence you are communication that your business in not good enough for your friends or colleagues but maybe it will work for someone like them.

The reverse is true. When you take your idea to a colleague or friend, even if your odds of success are lower, you are communication the fact that you really believe it will work and you are not ashamed to say so.

No matter why it works, the point is that is does. Remember the numbers game? If you want the numbers working for you, “sponsor peer and above.”