Thursday, November 5, 2009

Making a List, Checking it Twice

“As soon as those names are written down on a piece of paper, the subconscious is going to go to work, trying to figure out how to get them into your network.”

- Angie Ross

The first thing your “sponsor” is likely to do is to get you to write down a list of prospects, people who might be interested in the idea of building a network. The value in such a list is obvious. And writing it down is an easy thing to do. Every sales organization teaches it. Angie Ross, master networking teacher, says that it may be the single most important and practical step one can take in launching a new networking business.

And yet people still assume that they can keep their list of prospects in their head.

Successful distributors all agree: write the names down on a piece of paper. All kinds of things start happening. Names trigger more names. When you rehearse your sales or recruitment ideas with one face in mind another suddenly pops up. It might work for that other person as well.

Your list is probably your most important business tool. It’s your ready reference, a resource you can always carry with you. And if you want your upline’s help, you’ll need to reviews the names on your list with them. Your list helps you and them visualize your sphere of influence, and a good list is a signal to your upline that you’re someone with whom they ought to be working.

Two things worth remembering: First, the bigger your list, the bigger your potential business. Second, if someone you know isn’t on your list and isn’t approached by you, he or she will probably soon be on someone else’s list.

The hard work is developing the words and thoughts that will sell your network. The easy part is running it by numbers of people, letting them say “yes” or “no.” Would you spend the money and time to develop the machinery to manufacture ball point pens and then produce only five pens? If you have gone to all of the trouble to develop your idea, make sure you can run it by dozens of people. In this case, traffic is the name of the game.

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