This is one of the best movies that I've ever seen on how to build your business.
http://video.google.com/videoplay?docid=-6377087049374265701&hl=en#
Friday, November 20, 2009
Thursday, November 12, 2009
The Big Weekend Event
“I’d rather have ten distributors at a big weekend function that have a hundred distributors sitting at home.”
- Peter Cox
The erudite and sophisticated world of the Lloyds of London has one thing in common with the sleazy, flashy world of Las Vegas casinos. They both deal with numbers. What are the odds? In the case of Lloyds of London it is all about insurance. In the case of Las Vegas it is all about winning a bet.
If Lloyds of London or a Las Vegas odds maker were called in to rate your chances of success in network marketing, where would they start? The answer? It’s all simply a case of mathematics. As the cliché says, “numbers don’t lie.” They would be looking for the number of networking. Not opinion. Not the psychology behind the numbers. Not theory.
The numbers.
Their questions would likely be, “Who has already succeeded and what did they do that can be measured?” Of course, as I have already pointed out, one of the first hard facts that would confront them is that the greater the number of tapes selling in a given organization, the faster it grows. And the second hard fact that would confront them is that greatest leap in new distributorship and product sales volume occurs with in a 90 day period following a big weekend function.
If you listen to more than one tape you are likely to start hearing about the importance of the big weekend rallies, hosted by network marketing leaders. There is hardly a single network marketing leaders in the English-speaking world who doesn’t point to one of those big rallies as the turning point in his or her business.
Why? Mass psychology? Who knows? There is a typical routine to most of these big weekend extravaganzas. There is often a rock band or some musical group to kick it off. In the United State, Ronald Reagan was one a favorite speaker on the circuit. And there has always been an endless list of “positive, motivational speakers.” The bread and butter of such events are the testimonials of the most successful distributors. It is here that one can learn the most.
“After the first year in the business my work shifted to promoting major events.” says international networking stat, Peter Ross. “I knew that if I could get my distributors there, everything else would eventually fall into line.”
The odd-maker from Las Vegas wouldn’t care why the big events work. He would only look at the numbers and if the numbers said that sales and new distributor growth always followed the conventions, he would fix the rule to help determine who would be successful and who would not. If you sat at home, complaining about how manipulative, or trite, or what an insult to your intelligence such seminars and rallies are, he would tilt the odds against you. And he would be right.
Is it possible to build the business without cassette tapes and without those periodic, mindless, marathon weekends where unprofessional speakers hold forth on the secrets to their success? Perhaps. It may even be possible to build a business without a telephone, or paper, or pens. Maybe it could be built with one hand tied behind your back. Or better yet, wearing a blindfold. The question is why would you want to do that? The object is to have the numbers working for you and not against you. The object is to make it work, as easily and quickly as possible.
- Peter Cox
The erudite and sophisticated world of the Lloyds of London has one thing in common with the sleazy, flashy world of Las Vegas casinos. They both deal with numbers. What are the odds? In the case of Lloyds of London it is all about insurance. In the case of Las Vegas it is all about winning a bet.
If Lloyds of London or a Las Vegas odds maker were called in to rate your chances of success in network marketing, where would they start? The answer? It’s all simply a case of mathematics. As the cliché says, “numbers don’t lie.” They would be looking for the number of networking. Not opinion. Not the psychology behind the numbers. Not theory.
The numbers.
Their questions would likely be, “Who has already succeeded and what did they do that can be measured?” Of course, as I have already pointed out, one of the first hard facts that would confront them is that the greater the number of tapes selling in a given organization, the faster it grows. And the second hard fact that would confront them is that greatest leap in new distributorship and product sales volume occurs with in a 90 day period following a big weekend function.
If you listen to more than one tape you are likely to start hearing about the importance of the big weekend rallies, hosted by network marketing leaders. There is hardly a single network marketing leaders in the English-speaking world who doesn’t point to one of those big rallies as the turning point in his or her business.
Why? Mass psychology? Who knows? There is a typical routine to most of these big weekend extravaganzas. There is often a rock band or some musical group to kick it off. In the United State, Ronald Reagan was one a favorite speaker on the circuit. And there has always been an endless list of “positive, motivational speakers.” The bread and butter of such events are the testimonials of the most successful distributors. It is here that one can learn the most.
“After the first year in the business my work shifted to promoting major events.” says international networking stat, Peter Ross. “I knew that if I could get my distributors there, everything else would eventually fall into line.”
The odd-maker from Las Vegas wouldn’t care why the big events work. He would only look at the numbers and if the numbers said that sales and new distributor growth always followed the conventions, he would fix the rule to help determine who would be successful and who would not. If you sat at home, complaining about how manipulative, or trite, or what an insult to your intelligence such seminars and rallies are, he would tilt the odds against you. And he would be right.
Is it possible to build the business without cassette tapes and without those periodic, mindless, marathon weekends where unprofessional speakers hold forth on the secrets to their success? Perhaps. It may even be possible to build a business without a telephone, or paper, or pens. Maybe it could be built with one hand tied behind your back. Or better yet, wearing a blindfold. The question is why would you want to do that? The object is to have the numbers working for you and not against you. The object is to make it work, as easily and quickly as possible.
Sunday, November 8, 2009
Network Marketing-It's an Asset, Not a Job by Robert Kiyosaki
I am sometimes asked, "Why do so few people make it to the top of their network marketing system?"
The truth is, the top of the network marketing system is open to everyone-unlike traditional corporate systems, which allow only one person to reach the top of the company. The reason most people do not reach the top is simply because they quit too soon. So why would someone quit short of the top?
Most people join only to make money. If they don't make money in the first few months or years, they become discouraged and quit (and then often bad-mouth the industry!). Others quit and go looking for a company with a better compensation plan. But joining to make a few quick dollars is not the reason to get into the business.
The Two Essential Reasons to Join a Network Marketing Business
Reason number one is to help yourself. Reason number two is to help others. If you join for only one of these two reasons, then the system will not work for you.
Reason number one, means that you come to the business primarily to change quadrants-to change from the E (Employee) or the S (Self-employed) quadrant to the B (Business owner) or I (Investor) quadrant.
This change is normally very difficult for most people-because of money. The true E or S quadrant person will not work unless it is for money. This is also what causes people to not reach the top of the network marketing system: they want money more than they want to change quadrants.
A B quadrant or I quadrant person will also work for money, but in a different way. The B quadrant person works to build or create an asset-in this case, a business system. The I quadrant person invests in the asset or the system.
The beauty of most network marketing systems is that you do not really make much money unless you help others leave the E and S quadrants and succeed in the B and I quadrants. If you focus on helping others make this shift, then you will be successful in the business.
As a B or an I, sometimes you don't get paid for years; this, a true E quadrant or S quadrant person will not do. It's not part of their core values. Risk and delayed gratification disturb them emotionally.
Delayed Gratification and Emotional Intelligence
One of the beauties of network marketing is that it focuses on developing your emotional intelligence as well as your business skills.
Emotional intelligence is an entirely different matter from academic intelligence. In general, someone with high emotional intelligence will often do better than someone with high academic intelligence but low emotional intelligence. That explains, in part, why some people do well in school but not so well in the real world.
The ability to delay gratification is a sign of higher emotional intelligence. In a recent study of emotional intelligence, it was found that people who could delay gratification often led more successful lives than those who could not.
This is why the educational system inherent in a good network marketing opportunity is so important. It's the emotional education or emotional intelligence aspect of their programs that I find so valuable for people.
Many people write me and tell me they loved my book, Rich Dad, Poor Dad, but I fear that many of them don't get the most important point of the book: Lesson #1, "The rich don't work for money."
Once I have built or bought an asset, that asset works hard to make money for me. But I will not work for money-I will work only to build or buy assets. Those assets make me richer and richer, while I work less and less. That is what the rich do. The poor and middle class work hard for money, and then buy liabilities instead of investing in assets.
What Kind of Asset is a Network Marketing Business?
Remember, there are two reasons required to be successful in network marketing: to help yourself, and to help others. Reason number one means helping yourself get to the B side of the quadrant. What about reason number two
The beauty of most network marketing systems is that you don't really make much money unless you help others leave the E and S
quadrants and succeed in the B and I quadrants. If you focus on helping others make this shift, then you will be successful in the business
If you only want to teach yourself to be a B quadrant and I quadrant person, then a true network marketing system won't work for you. You may as well go to a traditional business school, which focuses only on your becoming a B quadrant person.
The beauty of a network marketing business is that your goal is to create assets, which are other B's working under you-and their job is to create other B's working under them. In traditional business, the focus is for the B to have only E's and S's working for them.
The type of business I was taught to build is a business with me at the top and E's and S's at the base. I really don't have room at the top for many other B's, which is why in my businesses, I strongly recommend that all my employees look into network marketing as their own part-time businesses.
The traditional corporate system really is a pyramid, because there are a few B's and I's near the top, and more E's and S's at the base. A network marketing system is a reverse pyramid: its primary focus is to bring up more and more B's to the top.
One type of pyramid, the traditional type, has its base on the ground; the other type has its base in the air. It's a pyramid that pulls you up instead of pushing you down. A network marketing business gives everyone access to what used to be the domain only of the rich.
This passage is excerpted by permission from The Business School for People Who Like Helping People, by Robert T. Kiyosaki, with Sharon Lechter, CPA, authors of Rich Dad, Poor Dad."
The truth is, the top of the network marketing system is open to everyone-unlike traditional corporate systems, which allow only one person to reach the top of the company. The reason most people do not reach the top is simply because they quit too soon. So why would someone quit short of the top?
Most people join only to make money. If they don't make money in the first few months or years, they become discouraged and quit (and then often bad-mouth the industry!). Others quit and go looking for a company with a better compensation plan. But joining to make a few quick dollars is not the reason to get into the business.
The Two Essential Reasons to Join a Network Marketing Business
Reason number one is to help yourself. Reason number two is to help others. If you join for only one of these two reasons, then the system will not work for you.
Reason number one, means that you come to the business primarily to change quadrants-to change from the E (Employee) or the S (Self-employed) quadrant to the B (Business owner) or I (Investor) quadrant.
This change is normally very difficult for most people-because of money. The true E or S quadrant person will not work unless it is for money. This is also what causes people to not reach the top of the network marketing system: they want money more than they want to change quadrants.
A B quadrant or I quadrant person will also work for money, but in a different way. The B quadrant person works to build or create an asset-in this case, a business system. The I quadrant person invests in the asset or the system.
The beauty of most network marketing systems is that you do not really make much money unless you help others leave the E and S quadrants and succeed in the B and I quadrants. If you focus on helping others make this shift, then you will be successful in the business.
As a B or an I, sometimes you don't get paid for years; this, a true E quadrant or S quadrant person will not do. It's not part of their core values. Risk and delayed gratification disturb them emotionally.
Delayed Gratification and Emotional Intelligence
One of the beauties of network marketing is that it focuses on developing your emotional intelligence as well as your business skills.
Emotional intelligence is an entirely different matter from academic intelligence. In general, someone with high emotional intelligence will often do better than someone with high academic intelligence but low emotional intelligence. That explains, in part, why some people do well in school but not so well in the real world.
The ability to delay gratification is a sign of higher emotional intelligence. In a recent study of emotional intelligence, it was found that people who could delay gratification often led more successful lives than those who could not.
This is why the educational system inherent in a good network marketing opportunity is so important. It's the emotional education or emotional intelligence aspect of their programs that I find so valuable for people.
Many people write me and tell me they loved my book, Rich Dad, Poor Dad, but I fear that many of them don't get the most important point of the book: Lesson #1, "The rich don't work for money."
Once I have built or bought an asset, that asset works hard to make money for me. But I will not work for money-I will work only to build or buy assets. Those assets make me richer and richer, while I work less and less. That is what the rich do. The poor and middle class work hard for money, and then buy liabilities instead of investing in assets.
What Kind of Asset is a Network Marketing Business?
Remember, there are two reasons required to be successful in network marketing: to help yourself, and to help others. Reason number one means helping yourself get to the B side of the quadrant. What about reason number two
The beauty of most network marketing systems is that you don't really make much money unless you help others leave the E and S
quadrants and succeed in the B and I quadrants. If you focus on helping others make this shift, then you will be successful in the business
If you only want to teach yourself to be a B quadrant and I quadrant person, then a true network marketing system won't work for you. You may as well go to a traditional business school, which focuses only on your becoming a B quadrant person.
The beauty of a network marketing business is that your goal is to create assets, which are other B's working under you-and their job is to create other B's working under them. In traditional business, the focus is for the B to have only E's and S's working for them.
The type of business I was taught to build is a business with me at the top and E's and S's at the base. I really don't have room at the top for many other B's, which is why in my businesses, I strongly recommend that all my employees look into network marketing as their own part-time businesses.
The traditional corporate system really is a pyramid, because there are a few B's and I's near the top, and more E's and S's at the base. A network marketing system is a reverse pyramid: its primary focus is to bring up more and more B's to the top.
One type of pyramid, the traditional type, has its base on the ground; the other type has its base in the air. It's a pyramid that pulls you up instead of pushing you down. A network marketing business gives everyone access to what used to be the domain only of the rich.
This passage is excerpted by permission from The Business School for People Who Like Helping People, by Robert T. Kiyosaki, with Sharon Lechter, CPA, authors of Rich Dad, Poor Dad."
Get start call by Tommy Johnson
Get start calls are one of the 4 most important things that we do in our Xango business. It is so important to get somebody started the right way and to make sure that they quickly get started building their Xango business. All of us should be very familiar with how to do this so that we can help build leaders in our group. Here is a recorded call by our leader Tommy Johnson that we should all listen to several times.
Recorded Get Start Conference Call with Tommy Johnson
You are invited to a recorded conference call hosted by
Cathy Kalos, Premier
&
Tommy Johnson, 200K
Conference Call Invite Details
Subject: Tommy Johnson Get Start
Duration: 45 Minutes
Instructions
Free Conference Call
Play Back Number: (218)339-2599
Access Code: 448343#
When prompted to enter the access code. Once Confirmed, the system will play back the recorded conference. During playback, the user can scroll the play back in forward or backwards. You will find the play back features below.
Playback Feature Keys
* 1 Rewind 30 Seconds
* 2 Fast Forward 30 Seconds
* 3 Pause/Resume Playback
Recorded Get Start Conference Call with Tommy Johnson
You are invited to a recorded conference call hosted by
Cathy Kalos, Premier
&
Tommy Johnson, 200K
Conference Call Invite Details
Subject: Tommy Johnson Get Start
Duration: 45 Minutes
Instructions
Free Conference Call
Play Back Number: (218)339-2599
Access Code: 448343#
When prompted to enter the access code. Once Confirmed, the system will play back the recorded conference. During playback, the user can scroll the play back in forward or backwards. You will find the play back features below.
Playback Feature Keys
* 1 Rewind 30 Seconds
* 2 Fast Forward 30 Seconds
* 3 Pause/Resume Playback
Friday, November 6, 2009
How to Capitalize Your Business Without Money
“People will seemingly do anything for recognition. We were that way as infants and it never stops.”
- Leonie Harris
During as speaking tour of Eastern Europe I was escorted into a large hall that had once served a meeting place for the workers of nearby coal mines. On the wall of the vestibule was a long line of large golden-framed photographs of “the miners of the year.” They wore stern faces, with determination in their eyes. And I was reminded of that famous business adage, “Men will work for recognition, as well as money.”
This is not just a capitalist notion. It is not a concept that works with some groups of people and not with others. It is a principle of human nature. Psychologists teach that “recognition of peers” is one of the basic psychological necessities of life. We must have it. One way or another, we will get it.
One of the secrets to building a network is to “capitalize” your business with recognition. That is, to generously and effectively use recognition as a means for rewarding and promoting your new distributors. It’s like passing out money.
Let me explain. People will work for money, they will work for recognition. It is against the law for you to buy an offset printing press and go into your basement to produce counterfeit money. But there is not law against buying an offset printing press and going into your basement to produce recognition. You can “pay” or motivate people to work simply by the things that you say to them and do for them.
You can start by learning the names of your distributors and their families. Dale Carnegie in his classic How To Win Friends and Influence People spends a whole chapter teaching that “the most beautiful sound in the world is the sound of someone saying your name.” During presentations use lots of names.
To learn really how to give recognition to someone, you have to listen. Get your distributors talking about themselves. Ask questions. They all have something they can point to with pride. It may be their education, their profession, their home, a popular relative, somewhere they’ve traveled, some characteristic of their personality, “no one works harder than Mary,” a war record, some achievement in sports or business. Don’t give up. Everyone has something.
Grade school teachers can tell you that dealing with 20 students is easier than dealing with three. With a group there is peer pressure and that persistent desire for recognition of peers. As the leader of a growing network you are going to have the power and credibility to pass out this recognition. In this case, you will be the teacher, the arbitrator, the one in charge. Your distributors will work hard to hear their name mentioned in front of others. Some will never miss a meeting just to hear you say, “Mark over here is a banker,” or “Jim has the fastest growing group in our organization.”
- Leonie Harris
During as speaking tour of Eastern Europe I was escorted into a large hall that had once served a meeting place for the workers of nearby coal mines. On the wall of the vestibule was a long line of large golden-framed photographs of “the miners of the year.” They wore stern faces, with determination in their eyes. And I was reminded of that famous business adage, “Men will work for recognition, as well as money.”
This is not just a capitalist notion. It is not a concept that works with some groups of people and not with others. It is a principle of human nature. Psychologists teach that “recognition of peers” is one of the basic psychological necessities of life. We must have it. One way or another, we will get it.
One of the secrets to building a network is to “capitalize” your business with recognition. That is, to generously and effectively use recognition as a means for rewarding and promoting your new distributors. It’s like passing out money.
Let me explain. People will work for money, they will work for recognition. It is against the law for you to buy an offset printing press and go into your basement to produce counterfeit money. But there is not law against buying an offset printing press and going into your basement to produce recognition. You can “pay” or motivate people to work simply by the things that you say to them and do for them.
You can start by learning the names of your distributors and their families. Dale Carnegie in his classic How To Win Friends and Influence People spends a whole chapter teaching that “the most beautiful sound in the world is the sound of someone saying your name.” During presentations use lots of names.
To learn really how to give recognition to someone, you have to listen. Get your distributors talking about themselves. Ask questions. They all have something they can point to with pride. It may be their education, their profession, their home, a popular relative, somewhere they’ve traveled, some characteristic of their personality, “no one works harder than Mary,” a war record, some achievement in sports or business. Don’t give up. Everyone has something.
Grade school teachers can tell you that dealing with 20 students is easier than dealing with three. With a group there is peer pressure and that persistent desire for recognition of peers. As the leader of a growing network you are going to have the power and credibility to pass out this recognition. In this case, you will be the teacher, the arbitrator, the one in charge. Your distributors will work hard to hear their name mentioned in front of others. Some will never miss a meeting just to hear you say, “Mark over here is a banker,” or “Jim has the fastest growing group in our organization.”
Thursday, November 5, 2009
Making a List, Checking it Twice
“As soon as those names are written down on a piece of paper, the subconscious is going to go to work, trying to figure out how to get them into your network.”
- Angie Ross
The first thing your “sponsor” is likely to do is to get you to write down a list of prospects, people who might be interested in the idea of building a network. The value in such a list is obvious. And writing it down is an easy thing to do. Every sales organization teaches it. Angie Ross, master networking teacher, says that it may be the single most important and practical step one can take in launching a new networking business.
And yet people still assume that they can keep their list of prospects in their head.
Successful distributors all agree: write the names down on a piece of paper. All kinds of things start happening. Names trigger more names. When you rehearse your sales or recruitment ideas with one face in mind another suddenly pops up. It might work for that other person as well.
Your list is probably your most important business tool. It’s your ready reference, a resource you can always carry with you. And if you want your upline’s help, you’ll need to reviews the names on your list with them. Your list helps you and them visualize your sphere of influence, and a good list is a signal to your upline that you’re someone with whom they ought to be working.
Two things worth remembering: First, the bigger your list, the bigger your potential business. Second, if someone you know isn’t on your list and isn’t approached by you, he or she will probably soon be on someone else’s list.
The hard work is developing the words and thoughts that will sell your network. The easy part is running it by numbers of people, letting them say “yes” or “no.” Would you spend the money and time to develop the machinery to manufacture ball point pens and then produce only five pens? If you have gone to all of the trouble to develop your idea, make sure you can run it by dozens of people. In this case, traffic is the name of the game.
- Angie Ross
The first thing your “sponsor” is likely to do is to get you to write down a list of prospects, people who might be interested in the idea of building a network. The value in such a list is obvious. And writing it down is an easy thing to do. Every sales organization teaches it. Angie Ross, master networking teacher, says that it may be the single most important and practical step one can take in launching a new networking business.
And yet people still assume that they can keep their list of prospects in their head.
Successful distributors all agree: write the names down on a piece of paper. All kinds of things start happening. Names trigger more names. When you rehearse your sales or recruitment ideas with one face in mind another suddenly pops up. It might work for that other person as well.
Your list is probably your most important business tool. It’s your ready reference, a resource you can always carry with you. And if you want your upline’s help, you’ll need to reviews the names on your list with them. Your list helps you and them visualize your sphere of influence, and a good list is a signal to your upline that you’re someone with whom they ought to be working.
Two things worth remembering: First, the bigger your list, the bigger your potential business. Second, if someone you know isn’t on your list and isn’t approached by you, he or she will probably soon be on someone else’s list.
The hard work is developing the words and thoughts that will sell your network. The easy part is running it by numbers of people, letting them say “yes” or “no.” Would you spend the money and time to develop the machinery to manufacture ball point pens and then produce only five pens? If you have gone to all of the trouble to develop your idea, make sure you can run it by dozens of people. In this case, traffic is the name of the game.
Wednesday, November 4, 2009
"They've taped the Secrets" by Doug Wead
“After interviews with thousand of leaders and research into hundreds of networks, one comes to this conclusion: The rate of growth is directly related to the number of teaching and motivational tapes their distributors move.”
- Mitch Sala
Let’s take the Pelican Principle one step further. The easiest and most effective way to import “hunter pelicans” is through the distribution of cassette tapes. Tapes help define the networking industry and teach people how to build an organization. Tapes inspire home and thus provide some of the “group support” which is part of the formula.
Of course, bringing in your own mentor in the flesh is much better. If he or she happens to be the very one who recruited you into the business, your “hunter pelican” is probably anxious to help anyway. But if he or she is someone further back in your recruitment lineage and someone who is really talented, that person’s schedule may not always be open.
There are also expenses to consider. There may be airline tickets, motel rooms, and meals. Presumably, your coach is going to make some money off this enterprise. You want that. If not, the partnership won’t last very long anyway. Even so, the price of bringing him or her into your city costs somebody something. For the price of an airline ticket alone one could buy a hundred cassette tapes. Just stop and consider what that means.
First, cassette tapes provide the knowledge you need to have to be successful in your business. Don’t be naïve. People haven’t built billion dollar sales organizations accidentally. As unorganized and amateur as the world of network marketing may appear to a professional real estate agent or insurance salesman, this unique industry has its own set of rules. As in any other enterprise, some things work, others don’t. And it’s the odd rules, the one that you don’t follow because they don’t make sense to you, that will cost you. A constant flow of tapes will keep you attuned to the changing nuances of the recruitment and network building process. Secondly, cassettes provide the inspiration to keep you going. Now keep in mind, most of the tapes supplied from the networks themselves are amateur stuff. A speaker may contradict himself in the middle of the same sentence. Good. This is probably just the kind of material you want. Remember, you are not trying to learn how to be a professional speaker but rather how to build your network. You want “hunter pelicans” to teach you their way. You may have to work a little to determine what they are trying to say, sometimes you may have to read between the lines, but this is raw, amateur, stream-of consciousness material is exactly what you need.
Sometimes the material includes inspiring rags-to-riches stories. Others presume “to teach.” But even a poor speech keeps you linked to the spirit and attitude of the hunter pelican flock. More about the importance of that later.
And finally, cassette tapes are the best way to delegate the work of building a network. There are tapes to prospect new recruits. Is she a doctor? There is tape for her. Is he a flight attendant? There is another tape that will inspire him. There are tapes to sell them on your business. Tapes to teach them how to recruit others. Tapes to troubleshoot particular problems. Tapes that will double the sales of a particular product your network is selling. There are even tapes to teach about the importance of tapes.
The point is this. Hundreds of cassettes can do much more to build your network than you could ever do one-on-one by yourself. While you’re sleeping, they are still recruiting. While you’re at your job working all day, they are out there teaching your newly-recruited distributors how to build their own networks. Used wisely, one inexpensive cassette can teach hundreds of different people. Don’t give it away, loan it to a friend and then go get it back. Keep recycling the tape through the neighborhood or among friends and new people you meet. Eventually, somebody will say, “That’s interesting, tell me more.” Now you’ve got somebody ready for your second tape.
Mitch Sala used exactly this formula to build an international network of almost a hundred thousand distributors. “Stay busy,” he advises. “Don’t stop and hover over your prospects to see if they are going to ‘hatch.’ Let the cassettes do their job.”
Of course, some people will ignore your tapes. But you guessed it. There are even cassette tapes to teach you how to get them to listen. Where do you all of these wonderful “worker bee” cassette tapes? Most networking businesses have catalogs available or can recommend companies that sell them. If they don’t you probably have the wrong company. Building a network will be tedious and slow one-on-one business.
At this point, let me add a word of caution. In some parts of the world, motivational tape sales are discourages for legal reasons. There are countries in which information of any kind is carefully controlled by the government. In other cases, the network marketing industry is new and still defining itself. The concern is that large network marketers are making their money off tape sales, rather than the products that the company is publicly announcing for sale.
And secondly, in some countries laws prohibit a network from selling tape to its own distributors because regulators feel that is violates restraint of trade laws. To put it in layman language, they are concerned that you have a closes market, that you have a “monopoly” on sales to your own network. Good grief, you say. I build the network. Others can sell tapes to it but I cannot? Thankfully, the government agencies in most countries agree with you, but if you are in a country that prohibits sales, don’t pout about it. There are outside companies that will sell you tapes. Leave the world of politics and government regulation to others. Stay focused. You want to build a network. And cassette tapes are the quickest way.
- Mitch Sala
Let’s take the Pelican Principle one step further. The easiest and most effective way to import “hunter pelicans” is through the distribution of cassette tapes. Tapes help define the networking industry and teach people how to build an organization. Tapes inspire home and thus provide some of the “group support” which is part of the formula.
Of course, bringing in your own mentor in the flesh is much better. If he or she happens to be the very one who recruited you into the business, your “hunter pelican” is probably anxious to help anyway. But if he or she is someone further back in your recruitment lineage and someone who is really talented, that person’s schedule may not always be open.
There are also expenses to consider. There may be airline tickets, motel rooms, and meals. Presumably, your coach is going to make some money off this enterprise. You want that. If not, the partnership won’t last very long anyway. Even so, the price of bringing him or her into your city costs somebody something. For the price of an airline ticket alone one could buy a hundred cassette tapes. Just stop and consider what that means.
First, cassette tapes provide the knowledge you need to have to be successful in your business. Don’t be naïve. People haven’t built billion dollar sales organizations accidentally. As unorganized and amateur as the world of network marketing may appear to a professional real estate agent or insurance salesman, this unique industry has its own set of rules. As in any other enterprise, some things work, others don’t. And it’s the odd rules, the one that you don’t follow because they don’t make sense to you, that will cost you. A constant flow of tapes will keep you attuned to the changing nuances of the recruitment and network building process. Secondly, cassettes provide the inspiration to keep you going. Now keep in mind, most of the tapes supplied from the networks themselves are amateur stuff. A speaker may contradict himself in the middle of the same sentence. Good. This is probably just the kind of material you want. Remember, you are not trying to learn how to be a professional speaker but rather how to build your network. You want “hunter pelicans” to teach you their way. You may have to work a little to determine what they are trying to say, sometimes you may have to read between the lines, but this is raw, amateur, stream-of consciousness material is exactly what you need.
Sometimes the material includes inspiring rags-to-riches stories. Others presume “to teach.” But even a poor speech keeps you linked to the spirit and attitude of the hunter pelican flock. More about the importance of that later.
And finally, cassette tapes are the best way to delegate the work of building a network. There are tapes to prospect new recruits. Is she a doctor? There is tape for her. Is he a flight attendant? There is another tape that will inspire him. There are tapes to sell them on your business. Tapes to teach them how to recruit others. Tapes to troubleshoot particular problems. Tapes that will double the sales of a particular product your network is selling. There are even tapes to teach about the importance of tapes.
The point is this. Hundreds of cassettes can do much more to build your network than you could ever do one-on-one by yourself. While you’re sleeping, they are still recruiting. While you’re at your job working all day, they are out there teaching your newly-recruited distributors how to build their own networks. Used wisely, one inexpensive cassette can teach hundreds of different people. Don’t give it away, loan it to a friend and then go get it back. Keep recycling the tape through the neighborhood or among friends and new people you meet. Eventually, somebody will say, “That’s interesting, tell me more.” Now you’ve got somebody ready for your second tape.
Mitch Sala used exactly this formula to build an international network of almost a hundred thousand distributors. “Stay busy,” he advises. “Don’t stop and hover over your prospects to see if they are going to ‘hatch.’ Let the cassettes do their job.”
Of course, some people will ignore your tapes. But you guessed it. There are even cassette tapes to teach you how to get them to listen. Where do you all of these wonderful “worker bee” cassette tapes? Most networking businesses have catalogs available or can recommend companies that sell them. If they don’t you probably have the wrong company. Building a network will be tedious and slow one-on-one business.
At this point, let me add a word of caution. In some parts of the world, motivational tape sales are discourages for legal reasons. There are countries in which information of any kind is carefully controlled by the government. In other cases, the network marketing industry is new and still defining itself. The concern is that large network marketers are making their money off tape sales, rather than the products that the company is publicly announcing for sale.
And secondly, in some countries laws prohibit a network from selling tape to its own distributors because regulators feel that is violates restraint of trade laws. To put it in layman language, they are concerned that you have a closes market, that you have a “monopoly” on sales to your own network. Good grief, you say. I build the network. Others can sell tapes to it but I cannot? Thankfully, the government agencies in most countries agree with you, but if you are in a country that prohibits sales, don’t pout about it. There are outside companies that will sell you tapes. Leave the world of politics and government regulation to others. Stay focused. You want to build a network. And cassette tapes are the quickest way.
Monday, November 2, 2009
Sponsor Your Peers and Above
“It’s easy to sponsor people who work for you, or who are younger, or easily influenced because of some advantage you have over them. But it doesn’t really take off until you start sponsoring your peers.”
- James Vagyi
There is another principle that all of the most successful network marketers insist upon. They call it “sponsoring peer and above.” They mean that the people you recruit into your network should include your own friends, colleagues and neighbors, people who have a similar economic experience.
I once sponsored a lawyer who puzzled over the fact that his network had never gotten off the ground. He has stayed with it for several years and had sponsored dozens of people. But upon reflection, he admitted that he had broken this very important principle. He had essentially traded on his prestige as a lawyer to recruit distributors who were impressed. Young people who admired him. Clients who had no money and were dependent on his help.
No one has really demonstrated satisfactorily why this principle is so critical, but all kinds of theories abound. One says that if you only sponsor the people whom you easily influence you are communication that your business in not good enough for your friends or colleagues but maybe it will work for someone like them.
The reverse is true. When you take your idea to a colleague or friend, even if your odds of success are lower, you are communication the fact that you really believe it will work and you are not ashamed to say so.
No matter why it works, the point is that is does. Remember the numbers game? If you want the numbers working for you, “sponsor peer and above.”
- James Vagyi
There is another principle that all of the most successful network marketers insist upon. They call it “sponsoring peer and above.” They mean that the people you recruit into your network should include your own friends, colleagues and neighbors, people who have a similar economic experience.
I once sponsored a lawyer who puzzled over the fact that his network had never gotten off the ground. He has stayed with it for several years and had sponsored dozens of people. But upon reflection, he admitted that he had broken this very important principle. He had essentially traded on his prestige as a lawyer to recruit distributors who were impressed. Young people who admired him. Clients who had no money and were dependent on his help.
No one has really demonstrated satisfactorily why this principle is so critical, but all kinds of theories abound. One says that if you only sponsor the people whom you easily influence you are communication that your business in not good enough for your friends or colleagues but maybe it will work for someone like them.
The reverse is true. When you take your idea to a colleague or friend, even if your odds of success are lower, you are communication the fact that you really believe it will work and you are not ashamed to say so.
No matter why it works, the point is that is does. Remember the numbers game? If you want the numbers working for you, “sponsor peer and above.”
Saturday, October 31, 2009
The Wisdom of Doing Nothing
“I’ve never found a distributor who wouldn’t like a chance to re-live his first week in networking.”
- Hans Nusshold
“The first thing to do is absolutely nothing. And usually, we can’t even do that correctly.”
- Peter Ross
There are two theories about stating a new distributor. One says he or she should be encouraged to start “sponsoring” or recruiting others right away. Get them moving while the body is still warm, while the initial belief and enthusiasm are there. The other theory holds that they should be trained for a week, that the likelihood of mistakes is so great they will surely drive away all of their best prospects. In this case, if there is enthusiasm, it will work against them.
Here’s a little formula gleaned from interviews with the leading distributors of Network Twenty-One.
1.) Convince your newly-signed distributors to do nothing until they have listened to at least one carefully-selected cassette tape.
2.) Choose a tape that will inspire them but also describe the most common mistakes of new distributors.
3.) In fact, if they can be convinced, try to get them to listen to three tapes. One to inspire them, one to teach them about the first week, and if they haven’t heard it already, they should listen to the prospecting tape that they will be giving out to their friends.
4.) Now here’s the laughter. Get them to do this all on the first day.
5.) Start them sponsoring on day two.
In other words, have your cake and eat it too. Crowd a week’s worth of training into a single day, and at the same time take advantage of your distributor’s initial enthusiasm to get them sponsoring others. Of course, you may find this a bit much for friend who is only reluctantly joining your network and only as a personal favor. But there it is, the deal.
The point of this: if your new distributor rushes out in his or her first week and fails miserably you have lost the person forever. Just a little calibration, a little preparation, will make for a wiser, more effective networker. And if, perchance, the person reading this book is a new distributor, a word of wisdom from the pros; don’t do a thing until you’ve listened to three recommended cassette tapes. And listen to them right away.
“There’s no need to cry over spilt milk. Most people make a mess of their first month. But the right kind of calculated start can be the equivalent of a six-month head start.”
- Cecelia Karasz
- Hans Nusshold
“The first thing to do is absolutely nothing. And usually, we can’t even do that correctly.”
- Peter Ross
There are two theories about stating a new distributor. One says he or she should be encouraged to start “sponsoring” or recruiting others right away. Get them moving while the body is still warm, while the initial belief and enthusiasm are there. The other theory holds that they should be trained for a week, that the likelihood of mistakes is so great they will surely drive away all of their best prospects. In this case, if there is enthusiasm, it will work against them.
Here’s a little formula gleaned from interviews with the leading distributors of Network Twenty-One.
1.) Convince your newly-signed distributors to do nothing until they have listened to at least one carefully-selected cassette tape.
2.) Choose a tape that will inspire them but also describe the most common mistakes of new distributors.
3.) In fact, if they can be convinced, try to get them to listen to three tapes. One to inspire them, one to teach them about the first week, and if they haven’t heard it already, they should listen to the prospecting tape that they will be giving out to their friends.
4.) Now here’s the laughter. Get them to do this all on the first day.
5.) Start them sponsoring on day two.
In other words, have your cake and eat it too. Crowd a week’s worth of training into a single day, and at the same time take advantage of your distributor’s initial enthusiasm to get them sponsoring others. Of course, you may find this a bit much for friend who is only reluctantly joining your network and only as a personal favor. But there it is, the deal.
The point of this: if your new distributor rushes out in his or her first week and fails miserably you have lost the person forever. Just a little calibration, a little preparation, will make for a wiser, more effective networker. And if, perchance, the person reading this book is a new distributor, a word of wisdom from the pros; don’t do a thing until you’ve listened to three recommended cassette tapes. And listen to them right away.
“There’s no need to cry over spilt milk. Most people make a mess of their first month. But the right kind of calculated start can be the equivalent of a six-month head start.”
- Cecelia Karasz
Friday, October 30, 2009
The Out of Town Expert with the Briefcase by Doug Wead
The Out-of-Town Expert with the Briefcase
“The most effective way to build a sold organization is to master the knack of promoting your upline. It is really an art.”
- Jerry Webb
“It may be the oldest business principle of all time.”
- Susan Ross
Not too many years ago I sat down with my accountant to review my finances. “You need more life insurance,” he said. “Your estate is out of balance.”
I wasn’t surprised. Like many people I had avoided life insurance salesmen like the plague. So, with great reluctance, I made an appointment with the best life insurance salesman I could find. He came highly recommended. Among his clients were some of the most famous people of my city. Too make the whole boring process easier, we agreed to meet at my favorite Mexican restaurant. And we both agreed, the appointment would last exactly one hour.
When he arrived at the restaurant he was not alone. Another, well dressed, young man was with him. Now, I’ve been a student and a teacher of sales for most of my life. Instinctively, I knew who this stranger was. He was what we call “the third party” or “the out-of-town expert with a briefcase.”
All through the meal my salesman talked on and on about the stranger sitting next to him. “He is much, much better than I,” my salesman assured me. Had I seen the quote about him in The Wall Street Journal? Had I seen the magazine article in Success Magazine? “Oh, I just happen to have one here.” Did I know that one of the stranger’s clients played for the Phoenix Suns basketball team?
Throughout this whole enthusiastic monologue, the stranger, “the third party,” sat listening very quietly. He never said a word.
What is interesting is that nothing was said about life insurance. Which again, shouldn’t have surprised me. All sales, even insurance, is the art of selling people, not products. If one “buys” into the sincerity and enthusiasm of the person, one will ultimately buy the product. Even so, I was growing nervous. Did my salesman remember our deal? He only had one hour and time was running out. We had only talked briefly over the phone about what I wanted and why. Life insurance was now a very complicated business. The salesmen themselves hardly understood it.
Finally, they brought the check. Time was up. My salesman had spent his whole hour talking about someone I had never met before in my life and would probably never see again. Oh, he had been convincing about his friend. I had almost felt ignorant, even guilty, for never having heard of this stranger before. Bur we were about to leave and they had not sold me any insurance.
Then finally, even as he was picking up the tab, the stranger opened his mouth for the first time. “Mr. Wead, I have been in insurance all my life and I’ve never seen a policy that provides any more coverage for less money than the one you chose.”
Well, that was it. I had just been indoctrinated for one hour. This man was a genius on life insurance. Would The Wall Street Journal lie? And he had confirmed my own first impressions, my own instincts into what I needed. I signed the papers and bought another $500,000 in life insurance.
This experience included all of the elements of one of the most important secrets to building a network. Indeed, it is one of the most important secrets to any kind of sales, as well. You can’t do it by yourself. You need a “third party.”
There is a proverb that is thousand of years old. “A prophet is without honor in his own land.” If you are building your business right, if you are sponsoring peer and above, you probably don’t have much credibility with them. You are their upline in the network but in their minds it is only because you signed an application for a few days before them. They have little respect for your knowledge of networking. They won’t listen to your counsel. And yet, you are their ling to the changing nuances of how a network can be built quickly. Their ignorance of some to the basics of networking will cost them wasted dollars and wasted days.
You need an “out-of-town expert with a briefcase.” you need to bring in a “third party.” In this case your upline, the “hunter pelican” who is helping you build your business.
In the last chapter we talked about promoting your downline, the distributors you recruit in your business. We talked about the power of using recognition to motivate and inspire them to work. Now, you need to learn to power of promoting your upline, of using whatever credibility you have to promote “the third party” who will teach your new distributors and eventually give you the credibility to become the leader of your own network.
But you say, do I really need him? How can I trust him?
The answer to the first question is yes. No matter how great you think you are, if you have sponsored peer and above, they are not impressed. When I sponsored a Governor he ran in to the same problem. His friends respected him as an executive and as a politician, but they were in impressed with his knowledge of network marketing. They knew better. He needed “an out-of-town expert with a briefcase,” which in this case was myself. Of course, with all of his credibility and power it was very easy for him to convince his friends that I was “the expert” and if they listened, good things would happen.
This lesson was brought home to me in a much more dramatic way during my years in government. I was serving as a Special Assistant to the President in the Bush White House when we brought onto senior staff a writer whose primary job consisted of writing letters defending the President and his policies. Now this was only one person, sitting at a word processor. But, believe me, she had impact. When we would get attacked by the New York Times or the Mayor of Chicago, our staffer would go to work, point by point defending the White House and discrediting the arguments against us.
Now comes the interesting part. When the letter was finished, the White house staffer contacted one of our friends or supporters living far away in Idaho, or Indiana, or Oklahoma. Never anyone from Washington, D.C. Our staffer would fax the letter to the friend and ask him to re-write it in his own words and send it on his own letterhead. The letter had to appear to come from someone far removed from the White House.
Why? Why didn’t we just send it in ourselves? The White House is a pretty important place with lots of credibility. We could have made lots of trouble for the New York Times. We could have made trouble for the mayor of Chicago. Our letter could have said, “This is our position. Your criticism of us was unfair.”
The obvious answer is that no one has any credibility when talking about himself. Even the White House needs someone else to defend it. And you to need somebody else. You can’t promote yourself.
Remember the story of my insurance salesman? He did all the work. For one house he sold his friend. The stranger just sat there. If my salesman had spent the hour talking about how great he was I would have not been impressed. He needed the third party to pull it off. When the time was right the stranger spoke. And armed with all the credibility for a full house of effective selling, he spoke with power.
You may say, “I have no credibility. How can I promote my upline.”
The answer is this. You don’t need credibility when promoting someone else. While it is true that nobody can really promote himself without a third party, it is also true that anybody can be the third party. Anybody can promote anybody else. Objectivity is assumed when we talk about others.
On your way into a theater you may ask a complete stranger “Was the movie good?” Sometimes you will stop along the road to ask, “Is there a good restaurant near here?
Who is this stranger who is giving you the information? How do you know the person’s tastes for food and movies are the same as yours? You trust another’s judgment because it is random and you can be reasonably sure that person neither produced the movie nor owns that nearby restaurant.
When the Mayor of Chicago got on of our letters signed a White House friend in Idaho, he didn’t investigate the person. He didn’t demand, “Where did he go to school? Where does she work? Why should I trust his judgment? Who is this person? What qualifies him or her to comment on my speech?” Objectivity was assumed because the person was not an employee of the White House. It appeared to be a random opinion.
You can promote your upline who is helping you build your network, and people will listen.
You may say, I am older than my upline. I am better educated. I have more wealth. My house is nicer.”
Then it will work quicker and better. Your credibility will help you sell your upline to your new prospects or new distributors.
“The most effective way to build a sold organization is to master the knack of promoting your upline. It is really an art.”
- Jerry Webb
“It may be the oldest business principle of all time.”
- Susan Ross
Not too many years ago I sat down with my accountant to review my finances. “You need more life insurance,” he said. “Your estate is out of balance.”
I wasn’t surprised. Like many people I had avoided life insurance salesmen like the plague. So, with great reluctance, I made an appointment with the best life insurance salesman I could find. He came highly recommended. Among his clients were some of the most famous people of my city. Too make the whole boring process easier, we agreed to meet at my favorite Mexican restaurant. And we both agreed, the appointment would last exactly one hour.
When he arrived at the restaurant he was not alone. Another, well dressed, young man was with him. Now, I’ve been a student and a teacher of sales for most of my life. Instinctively, I knew who this stranger was. He was what we call “the third party” or “the out-of-town expert with a briefcase.”
All through the meal my salesman talked on and on about the stranger sitting next to him. “He is much, much better than I,” my salesman assured me. Had I seen the quote about him in The Wall Street Journal? Had I seen the magazine article in Success Magazine? “Oh, I just happen to have one here.” Did I know that one of the stranger’s clients played for the Phoenix Suns basketball team?
Throughout this whole enthusiastic monologue, the stranger, “the third party,” sat listening very quietly. He never said a word.
What is interesting is that nothing was said about life insurance. Which again, shouldn’t have surprised me. All sales, even insurance, is the art of selling people, not products. If one “buys” into the sincerity and enthusiasm of the person, one will ultimately buy the product. Even so, I was growing nervous. Did my salesman remember our deal? He only had one hour and time was running out. We had only talked briefly over the phone about what I wanted and why. Life insurance was now a very complicated business. The salesmen themselves hardly understood it.
Finally, they brought the check. Time was up. My salesman had spent his whole hour talking about someone I had never met before in my life and would probably never see again. Oh, he had been convincing about his friend. I had almost felt ignorant, even guilty, for never having heard of this stranger before. Bur we were about to leave and they had not sold me any insurance.
Then finally, even as he was picking up the tab, the stranger opened his mouth for the first time. “Mr. Wead, I have been in insurance all my life and I’ve never seen a policy that provides any more coverage for less money than the one you chose.”
Well, that was it. I had just been indoctrinated for one hour. This man was a genius on life insurance. Would The Wall Street Journal lie? And he had confirmed my own first impressions, my own instincts into what I needed. I signed the papers and bought another $500,000 in life insurance.
This experience included all of the elements of one of the most important secrets to building a network. Indeed, it is one of the most important secrets to any kind of sales, as well. You can’t do it by yourself. You need a “third party.”
There is a proverb that is thousand of years old. “A prophet is without honor in his own land.” If you are building your business right, if you are sponsoring peer and above, you probably don’t have much credibility with them. You are their upline in the network but in their minds it is only because you signed an application for a few days before them. They have little respect for your knowledge of networking. They won’t listen to your counsel. And yet, you are their ling to the changing nuances of how a network can be built quickly. Their ignorance of some to the basics of networking will cost them wasted dollars and wasted days.
You need an “out-of-town expert with a briefcase.” you need to bring in a “third party.” In this case your upline, the “hunter pelican” who is helping you build your business.
In the last chapter we talked about promoting your downline, the distributors you recruit in your business. We talked about the power of using recognition to motivate and inspire them to work. Now, you need to learn to power of promoting your upline, of using whatever credibility you have to promote “the third party” who will teach your new distributors and eventually give you the credibility to become the leader of your own network.
But you say, do I really need him? How can I trust him?
The answer to the first question is yes. No matter how great you think you are, if you have sponsored peer and above, they are not impressed. When I sponsored a Governor he ran in to the same problem. His friends respected him as an executive and as a politician, but they were in impressed with his knowledge of network marketing. They knew better. He needed “an out-of-town expert with a briefcase,” which in this case was myself. Of course, with all of his credibility and power it was very easy for him to convince his friends that I was “the expert” and if they listened, good things would happen.
This lesson was brought home to me in a much more dramatic way during my years in government. I was serving as a Special Assistant to the President in the Bush White House when we brought onto senior staff a writer whose primary job consisted of writing letters defending the President and his policies. Now this was only one person, sitting at a word processor. But, believe me, she had impact. When we would get attacked by the New York Times or the Mayor of Chicago, our staffer would go to work, point by point defending the White House and discrediting the arguments against us.
Now comes the interesting part. When the letter was finished, the White house staffer contacted one of our friends or supporters living far away in Idaho, or Indiana, or Oklahoma. Never anyone from Washington, D.C. Our staffer would fax the letter to the friend and ask him to re-write it in his own words and send it on his own letterhead. The letter had to appear to come from someone far removed from the White House.
Why? Why didn’t we just send it in ourselves? The White House is a pretty important place with lots of credibility. We could have made lots of trouble for the New York Times. We could have made trouble for the mayor of Chicago. Our letter could have said, “This is our position. Your criticism of us was unfair.”
The obvious answer is that no one has any credibility when talking about himself. Even the White House needs someone else to defend it. And you to need somebody else. You can’t promote yourself.
Remember the story of my insurance salesman? He did all the work. For one house he sold his friend. The stranger just sat there. If my salesman had spent the hour talking about how great he was I would have not been impressed. He needed the third party to pull it off. When the time was right the stranger spoke. And armed with all the credibility for a full house of effective selling, he spoke with power.
You may say, “I have no credibility. How can I promote my upline.”
The answer is this. You don’t need credibility when promoting someone else. While it is true that nobody can really promote himself without a third party, it is also true that anybody can be the third party. Anybody can promote anybody else. Objectivity is assumed when we talk about others.
On your way into a theater you may ask a complete stranger “Was the movie good?” Sometimes you will stop along the road to ask, “Is there a good restaurant near here?
Who is this stranger who is giving you the information? How do you know the person’s tastes for food and movies are the same as yours? You trust another’s judgment because it is random and you can be reasonably sure that person neither produced the movie nor owns that nearby restaurant.
When the Mayor of Chicago got on of our letters signed a White House friend in Idaho, he didn’t investigate the person. He didn’t demand, “Where did he go to school? Where does she work? Why should I trust his judgment? Who is this person? What qualifies him or her to comment on my speech?” Objectivity was assumed because the person was not an employee of the White House. It appeared to be a random opinion.
You can promote your upline who is helping you build your network, and people will listen.
You may say, I am older than my upline. I am better educated. I have more wealth. My house is nicer.”
Then it will work quicker and better. Your credibility will help you sell your upline to your new prospects or new distributors.
Wednesday, October 28, 2009
"IT" by Jason Poyner
GOOD AFTERNOON TEAM !!!!,
For those of you that were at the Xango THRIVE 2009 CONVENTION this email is not needed because you saw “IT” first hand. For those of you that were not there I can not describe what “IT” is and do it justice, but I will give it a try.
While I was always excited about the Xango products and the opportunity Xango had to offer and had complete faith in the integrity of the founders and the business model, there was always something in my subconscious mind doubting my belief in the future and questioning my FULL COMMITMENT to this opportunity and this company. I always worked Xango seriously and tried hard, but there is a difference in trying and doing. This same difference is why I was stuck at Premier for the last 18 months. If anyone out there is stuck at 1K or 5k or 20K this little difference is the reason you are stuck as well. Admitting this to myself is not easy, but necessary in order to grow to new heights and achieve new levels of success not only in Xango, but in life as well.
I introduced 200K Pricilla Harrison to my parents at convention this weekend in hopes she would inspire them and she ended up inspiring me with her story. She was a dental hygienist several years ago when a flight attendant she met in an the bathroom of an airport sponsored her into her first network marketing company. She describes herself as ignorance on fire and went to the top of that company in a short time only to have the company fail her. In one day her checks were gone and her confidence in the industry was shot. A few years later her husband encouraged her to try networking again, but this time after she joined another company she was having no success. She kept trying to figure out why when someone finally told her “she” was the problem. She needed to work on herself and focus on the dreams of others. Only through working on herself would she be able to help others and that is what our job as Xango distributors are. We are burdened with helping others with health, wealth, lifestyle, and personal growth.
What is “IT”
IT is double blinded human studies published that say our juice is helping prevent heart disease and save lives. (See attached)
IT is Doug Wead choosing Xango over all other companies in this industry and helping us build. http://www.youtube.com/watch?v=XbhlUnzEA2g
IT is XGOPRO’s training system fine tuned with a complete training book (1st things 1st) by the legendary John Gozitch. www.xgopro.com
IT is 34 countries drinking Xango juice world wide and dozens more to come.
IT is 70 millionaires in 7 years and counting.
IT is 2 billion in product sales in 7 years.
IT is 800,000 meals feed in 3 years and millions more to come. www.doingwelldoinggood.info
IT is over 30,000,000 dollars given to children’s charities in the last 7 years. www.xangogoodness.com
IT is XANGO. XANGO is IT. The future belongs to Xango weather any of us like it or not.
Let’s go get our market share before someone else we know does.
Call me at 623-451-4209 so I can help!!!! I love you guys.
Xango has done there job, now let’s go do ours.
For those of you that were at the Xango THRIVE 2009 CONVENTION this email is not needed because you saw “IT” first hand. For those of you that were not there I can not describe what “IT” is and do it justice, but I will give it a try.
While I was always excited about the Xango products and the opportunity Xango had to offer and had complete faith in the integrity of the founders and the business model, there was always something in my subconscious mind doubting my belief in the future and questioning my FULL COMMITMENT to this opportunity and this company. I always worked Xango seriously and tried hard, but there is a difference in trying and doing. This same difference is why I was stuck at Premier for the last 18 months. If anyone out there is stuck at 1K or 5k or 20K this little difference is the reason you are stuck as well. Admitting this to myself is not easy, but necessary in order to grow to new heights and achieve new levels of success not only in Xango, but in life as well.
I introduced 200K Pricilla Harrison to my parents at convention this weekend in hopes she would inspire them and she ended up inspiring me with her story. She was a dental hygienist several years ago when a flight attendant she met in an the bathroom of an airport sponsored her into her first network marketing company. She describes herself as ignorance on fire and went to the top of that company in a short time only to have the company fail her. In one day her checks were gone and her confidence in the industry was shot. A few years later her husband encouraged her to try networking again, but this time after she joined another company she was having no success. She kept trying to figure out why when someone finally told her “she” was the problem. She needed to work on herself and focus on the dreams of others. Only through working on herself would she be able to help others and that is what our job as Xango distributors are. We are burdened with helping others with health, wealth, lifestyle, and personal growth.
What is “IT”
IT is double blinded human studies published that say our juice is helping prevent heart disease and save lives. (See attached)
IT is Doug Wead choosing Xango over all other companies in this industry and helping us build. http://www.youtube.com/watch?v=XbhlUnzEA2g
IT is XGOPRO’s training system fine tuned with a complete training book (1st things 1st) by the legendary John Gozitch. www.xgopro.com
IT is 34 countries drinking Xango juice world wide and dozens more to come.
IT is 70 millionaires in 7 years and counting.
IT is 2 billion in product sales in 7 years.
IT is 800,000 meals feed in 3 years and millions more to come. www.doingwelldoinggood.info
IT is over 30,000,000 dollars given to children’s charities in the last 7 years. www.xangogoodness.com
IT is XANGO. XANGO is IT. The future belongs to Xango weather any of us like it or not.
Let’s go get our market share before someone else we know does.
Call me at 623-451-4209 so I can help!!!! I love you guys.
Xango has done there job, now let’s go do ours.
The Network Marketing Phenomenon
“According to Beverly Adler, there are over 500,000 millionaires in the United States and 20% of them made their fortune in the last six years in Network Marketing.”
-Bob Andrews
“It has to be the most accessible way for an ordinary person to build extraordinary wealth.”
-Deidre Sala
Now just a minute. Before we get any further down the road let’s get this pelican business straight. What is networking? It is a process in which individuals help other individuals achieve separate goals. It is not teamwork, where each member works toward a common end. In fact networkers need not have anything in common with each other. The diversity offers even more opportunity for trade. Doctors network with Pharmaceuticals and insurance companies. Salesman network with retailers and wholesaler, and of course politicians have been networking with everybody for years. Networking is just an organized approach to a basic human instinct for survival. “I’ll help you, if you help me.”
What is network marketing? It is a specific type of network in which an entrepreneur or small independent, businessperson has the merchandising rights to a product or service, and may sponsor (or recruit) others into the association, sharing with them the proceeds from the business generated. In some companies a person may even earn bonuses for volume generated by the distributors that his own distributors recruit. The same process may extend to yet another level of distributors, and another. You sign up Bob, he signs up Jim, who signs up Alice, and you earn bonuses from the volume of them all. Within a short time you could end up with dozens of distributors or independent business people in your network. Each one earning you yet another small bonus. Those small bonuses sometimes add up to a lot of money.
Don’t be fooled. This can be more than just a neighborhood business. In my own network business I’ve sponsored a governor of the state of Connecticut, a governor of the state of Florida, a White House speechwriter, a presidential candidate, a U.S. Senator, the American Secretary of the Interior, a star of an Academy Award-winning motion picture, and the list goes one. Incidentally, I also sponsored my neighbor. So far, he’s been the most successful.
What kid of products are we talking about? Almost anything. In 1984, the Wall Street Journal predicted that between 50% and 65% of all good and services will be sold through network marketing by the 1990’s. They weren’t far off. Today, AT&T, General Motors, Coca Cola, IBM, MCI, Packard-Bell, Pierre Cardin, Remington, Wedgewood, and more than 600 other major companies in the United States sell products through such networks. And it is the same story in Australia where distributors merchandise everything from Seiko watches to Vidal Sassoon shampoo. In Hungary the great Psion Company and Hungary Kodak are involved. One can buy or sell almost anything through network marketing.
What does it cost to become a distributor? It depends on the company, of course. Some of the biggest and best charge as little as $150.
How do you make money? Where does the money come from?
The money is generated from the sale of product and balloons quickly become of low overhead. A retail show requires money for rent, personnel, advertising, stocking of merchandize. In network marketing those dollars are captured and redistributed as bonuses to the network.
A word of caution. Fly-by-night, poorly-financed network companies abound. They are simply trying to get in on the shift in the marketplace. Watch out. Make sure the company qualifies with these six criteria:
1.) Does it stand by its product? Does it offer your money back, no questions asked? If not, forget it.
2.) Does it charge an exorbitant entry fee? Or suggest that you buy a lot of product to begin with? If so the alarm bells should be going off. In most countries this is illegal. It’s called “front loading.” The company wants to get its money out of you at the beginning because it knows that its marketing plan is weak and you won’t easily be able to sell its product.
3.) Can you theoretically earn more money than the person who recruits you? If not, you may be looking at an illegal pyramid scheme.
4.) Does the company have a variety of products? The more products available the easier it is to build a network. Less time is needed to develop a customer base. Fewer customers buying more things generate just as much money as a lot of customers buying a few things. This allows you to get a flow of money coming into the pipeline quickly while you concentrate on building a network.
5.) Make sure the company has a catalog. In the United State, catalog sales alone have now passed that of department store chains. They comprise more than 80% of network marketing sales. You can’t fight those percentages.
6.) Work with a company big enough to provide political protection. As you can imagine, not everyone is thrilled with the changes in the marketplace. Major retailers are suffering. In some countries, huge business lobbies attempt to get government to limit their networking competitors. Work with a company big enough to provide public relations support.
Since the industry is driven by personal recruitment and not by advertising, the press and media can occasionally be hostile. Major retailers spend millions of dollars for advertisements in their pages. Why should the press support the networking industry and see their own source of revenue diminish? Some networking companies in the industry become easy targets. Large firms have the resources to launch public service campaigns promoting charities or community projects. The media is appeased by the large advertising budgets and the public is more accepting.
Assuming you have found the right company. Where do you start? What is the quickest way to make it work? What do the most successful entrepreneurs have to say?
-Bob Andrews
“It has to be the most accessible way for an ordinary person to build extraordinary wealth.”
-Deidre Sala
Now just a minute. Before we get any further down the road let’s get this pelican business straight. What is networking? It is a process in which individuals help other individuals achieve separate goals. It is not teamwork, where each member works toward a common end. In fact networkers need not have anything in common with each other. The diversity offers even more opportunity for trade. Doctors network with Pharmaceuticals and insurance companies. Salesman network with retailers and wholesaler, and of course politicians have been networking with everybody for years. Networking is just an organized approach to a basic human instinct for survival. “I’ll help you, if you help me.”
What is network marketing? It is a specific type of network in which an entrepreneur or small independent, businessperson has the merchandising rights to a product or service, and may sponsor (or recruit) others into the association, sharing with them the proceeds from the business generated. In some companies a person may even earn bonuses for volume generated by the distributors that his own distributors recruit. The same process may extend to yet another level of distributors, and another. You sign up Bob, he signs up Jim, who signs up Alice, and you earn bonuses from the volume of them all. Within a short time you could end up with dozens of distributors or independent business people in your network. Each one earning you yet another small bonus. Those small bonuses sometimes add up to a lot of money.
Don’t be fooled. This can be more than just a neighborhood business. In my own network business I’ve sponsored a governor of the state of Connecticut, a governor of the state of Florida, a White House speechwriter, a presidential candidate, a U.S. Senator, the American Secretary of the Interior, a star of an Academy Award-winning motion picture, and the list goes one. Incidentally, I also sponsored my neighbor. So far, he’s been the most successful.
What kid of products are we talking about? Almost anything. In 1984, the Wall Street Journal predicted that between 50% and 65% of all good and services will be sold through network marketing by the 1990’s. They weren’t far off. Today, AT&T, General Motors, Coca Cola, IBM, MCI, Packard-Bell, Pierre Cardin, Remington, Wedgewood, and more than 600 other major companies in the United States sell products through such networks. And it is the same story in Australia where distributors merchandise everything from Seiko watches to Vidal Sassoon shampoo. In Hungary the great Psion Company and Hungary Kodak are involved. One can buy or sell almost anything through network marketing.
What does it cost to become a distributor? It depends on the company, of course. Some of the biggest and best charge as little as $150.
How do you make money? Where does the money come from?
The money is generated from the sale of product and balloons quickly become of low overhead. A retail show requires money for rent, personnel, advertising, stocking of merchandize. In network marketing those dollars are captured and redistributed as bonuses to the network.
A word of caution. Fly-by-night, poorly-financed network companies abound. They are simply trying to get in on the shift in the marketplace. Watch out. Make sure the company qualifies with these six criteria:
1.) Does it stand by its product? Does it offer your money back, no questions asked? If not, forget it.
2.) Does it charge an exorbitant entry fee? Or suggest that you buy a lot of product to begin with? If so the alarm bells should be going off. In most countries this is illegal. It’s called “front loading.” The company wants to get its money out of you at the beginning because it knows that its marketing plan is weak and you won’t easily be able to sell its product.
3.) Can you theoretically earn more money than the person who recruits you? If not, you may be looking at an illegal pyramid scheme.
4.) Does the company have a variety of products? The more products available the easier it is to build a network. Less time is needed to develop a customer base. Fewer customers buying more things generate just as much money as a lot of customers buying a few things. This allows you to get a flow of money coming into the pipeline quickly while you concentrate on building a network.
5.) Make sure the company has a catalog. In the United State, catalog sales alone have now passed that of department store chains. They comprise more than 80% of network marketing sales. You can’t fight those percentages.
6.) Work with a company big enough to provide political protection. As you can imagine, not everyone is thrilled with the changes in the marketplace. Major retailers are suffering. In some countries, huge business lobbies attempt to get government to limit their networking competitors. Work with a company big enough to provide public relations support.
Since the industry is driven by personal recruitment and not by advertising, the press and media can occasionally be hostile. Major retailers spend millions of dollars for advertisements in their pages. Why should the press support the networking industry and see their own source of revenue diminish? Some networking companies in the industry become easy targets. Large firms have the resources to launch public service campaigns promoting charities or community projects. The media is appeased by the large advertising budgets and the public is more accepting.
Assuming you have found the right company. Where do you start? What is the quickest way to make it work? What do the most successful entrepreneurs have to say?
Monday, October 26, 2009
The Pelican Principle by Doug Wead
“Decide what you want to do. Then find others who are
successfully doing the same thing.”
Best-selling author Marvin Williams writes about the environmental crisis that hit the shores of beautiful Monterey, California. For years the residents there had beamed with pride when they talked about the pelicans that skimmed the waves along their coastlines. There was a reason behind the proliferating flocks. The birds enjoyed a good life. Trailing the fishing boats of the local tuna fleet, they were able to enjoy a lush diet with little effort. Hunting fish in the bay on their own was much too troublesome; besides, it wasn’t even necessary. But when new environmental laws drove the tuna fishermen out of business, ecologists were confronted with unexpected consequence: the proud pelican so Monterey began to die.
Experts, including environmentalists and marine biologists, descended on the beautiful little city on the Bay. A wide variety of plans were rushed into practice but nothing seemed to save the diminished population. The pelicans of Monterey, California were headed for extinction. The solution was as unexpected as the problem. Biologists imported pelicans from Florida, two thousand miles away. Not just one pelican. Hundreds of them. The hope was that the new arrivals, who had not lost their instinctive skill to hunt, would breed with the pampered pelicans of Monterey Bay and that their offspring would thrive. But to the surprise of all involved, nature didn’t require another generation to get results. Within months the proud Monterey pelicans, influenced by the imported birds, began feeding on their own. The population was saved.
The principle is not a new one. A three thousand-year-old Jewish proverb declared, “He who walks with the wise grows wise.” Psychologists have been saying for years that the friends we choose determine our destiny. Sociologists point to wrong associations as the leading factor in criminal behavior. It is the reason, they say, why people in prison usually return. Wherever we are, in prison or a palace, we quickly become like the rest of the flock. Peer pressure.
Want to cure an addiction to drugs or alcohol? First, counselors will involve you in focus and discussion groups with others trying to do the same thing. And when they do finally turn you out they will do so with this stern admonition. “Get new friends! Or the problem will come back.”
Want to lose weight? Thousands of weight loss clinics are popping up across the United States. Participants are often unimpressed with the diet and exercise programs. They’ve seen it all before. But the peer pressure and the effect of doing it together with others has turned out to be the critical part of the formula.
In a human interest interview three years before his death, billionaire Aristotle Onasis invoked this principle as the key to wealth: “Want to make money?” he asked rhetorically. “Associate with the rich?”
Ah, that sounds great. But how is it done? What if the rich won’t cooperate? What if you can’t find the kind of friends you want? Anyway, how can one walk away from his old friends? His old neighborhood?
Surprisingly, according to Onasis, getting the rich to cooperate wasn’t the problem. It was exactly what he had done, he insisted. And if he had to start all over again without a dime he could do it again. It might involve taking a menial job, or living in a small attic apartment in a rich man’s neighborhood when the same money would buy much, much more in the suburbs. It might involve inconvenient moves or spur-of-the-moment travel. According to Onasis anyway, it can be done. But more about that later.
Jim Dornan and his team have embraces a unique version of the Pelican Principle as a secret to success. As new areas around the world have opened to the network marketing opportunity, enterprising leaders from the industry have spent millions of dollars opening offices, hiring lawyers, public relations firms, and training leaders in the new target countries. Some have even brought in other distributors who know the language and financed the operation, hoping it will take root. But some of the nuances of the Pelican Principle are missed.
Dornan teaches three elements. First, you can’t bring in crows and expect them to teach Pelicans how to do anything. If you want to build an organization in Indonesia, you have to have Indonesians, not Americans, Australians, or British. Secondly, they have to know how to hunt. That is, they must already have a reasonable mature understanding of your business. This presents a challenge. If the business is new in Indonesia, where will you find Indonesians with a mature understanding of your business? The answer lay in cultivating distributors among the large immigrant populations of the United States, Australia, Hong Kong, and other countries where your business already operates. And more importantly, scouting for Indonesian talent among the networks you have already built.
Some networks, which at the time were much larger than Network Twenty-One, tried just such an approach. A distributor was found who could speak the language of the new target country, or maybe had even been born there. Thousands of dollars were invested to finance the distributor’s first year or two of work. But with some rare exceptions, the experiment failed.
They missed a third nuance of the Pelican Principle philosophy. Don’t expect one pelican to change the flock. It took hundreds of Florida pelicans to impact the birds of Monterey Bay. For one thing, you increase the odds that something will happen. People are always in transition. There are children, other job offers, decisions about continuing education, marriage conflicts, illness, and dozens of other changes that may interrupt at any time. You may not need hundreds of imported pelicans, but you will need at least a few, to offer mutual support and inspiration to keep going when the challenges of a new territory set in. They will also generate some healthy competition amongst themselves. Fall behind, and a distributor may see some of the help and much needed support from the home base shift over to one of the others.
It is exactly this formula that led three Indonesians to return to their country from Australia and fill a soccer stadium full with independent distributors in two years. Five Hungarian immigrants living in Australia learned the business and then did the same thing in Hungary. The story is repeated in Turkey, the Czech Republic, Greece and all over the world. It will happen tomorrow in the Philippines, Romania, India, and who knows where else?
Well, you are saying to yourself, isn’t that just great. Long live Network Twenty-One and may they continue to be successful. Hurrah for them. But what does that have to do with me, the average person, someone who hasn’t already built a network, or someone who is not an immigrant distributor who can help launch a new market?
The answer? Turn it all around. Take a look at it backwards. Remember Aristotle Onasis’ comment? If you want to be successful, associate with the successful people. Instead of waiting to be found and trained by an import pelican, go find him. In this case the pelican is someone who has already built a successful network business and is still doing so. In fact, he is looking for you. If you are an old distributor this may require searching back through your network lineage, finding someone who has a good track record and who is willing to team up to help you. If you aren’t even involved yet, it may mean looking for the right person to serve as a mentor, or someone who can “sponsor” or recruit you into the right group. The group will provide the skill, the instincts for success, while you provide the names and show them around their new territory.
successfully doing the same thing.”
Best-selling author Marvin Williams writes about the environmental crisis that hit the shores of beautiful Monterey, California. For years the residents there had beamed with pride when they talked about the pelicans that skimmed the waves along their coastlines. There was a reason behind the proliferating flocks. The birds enjoyed a good life. Trailing the fishing boats of the local tuna fleet, they were able to enjoy a lush diet with little effort. Hunting fish in the bay on their own was much too troublesome; besides, it wasn’t even necessary. But when new environmental laws drove the tuna fishermen out of business, ecologists were confronted with unexpected consequence: the proud pelican so Monterey began to die.
Experts, including environmentalists and marine biologists, descended on the beautiful little city on the Bay. A wide variety of plans were rushed into practice but nothing seemed to save the diminished population. The pelicans of Monterey, California were headed for extinction. The solution was as unexpected as the problem. Biologists imported pelicans from Florida, two thousand miles away. Not just one pelican. Hundreds of them. The hope was that the new arrivals, who had not lost their instinctive skill to hunt, would breed with the pampered pelicans of Monterey Bay and that their offspring would thrive. But to the surprise of all involved, nature didn’t require another generation to get results. Within months the proud Monterey pelicans, influenced by the imported birds, began feeding on their own. The population was saved.
The principle is not a new one. A three thousand-year-old Jewish proverb declared, “He who walks with the wise grows wise.” Psychologists have been saying for years that the friends we choose determine our destiny. Sociologists point to wrong associations as the leading factor in criminal behavior. It is the reason, they say, why people in prison usually return. Wherever we are, in prison or a palace, we quickly become like the rest of the flock. Peer pressure.
Want to cure an addiction to drugs or alcohol? First, counselors will involve you in focus and discussion groups with others trying to do the same thing. And when they do finally turn you out they will do so with this stern admonition. “Get new friends! Or the problem will come back.”
Want to lose weight? Thousands of weight loss clinics are popping up across the United States. Participants are often unimpressed with the diet and exercise programs. They’ve seen it all before. But the peer pressure and the effect of doing it together with others has turned out to be the critical part of the formula.
In a human interest interview three years before his death, billionaire Aristotle Onasis invoked this principle as the key to wealth: “Want to make money?” he asked rhetorically. “Associate with the rich?”
Ah, that sounds great. But how is it done? What if the rich won’t cooperate? What if you can’t find the kind of friends you want? Anyway, how can one walk away from his old friends? His old neighborhood?
Surprisingly, according to Onasis, getting the rich to cooperate wasn’t the problem. It was exactly what he had done, he insisted. And if he had to start all over again without a dime he could do it again. It might involve taking a menial job, or living in a small attic apartment in a rich man’s neighborhood when the same money would buy much, much more in the suburbs. It might involve inconvenient moves or spur-of-the-moment travel. According to Onasis anyway, it can be done. But more about that later.
Jim Dornan and his team have embraces a unique version of the Pelican Principle as a secret to success. As new areas around the world have opened to the network marketing opportunity, enterprising leaders from the industry have spent millions of dollars opening offices, hiring lawyers, public relations firms, and training leaders in the new target countries. Some have even brought in other distributors who know the language and financed the operation, hoping it will take root. But some of the nuances of the Pelican Principle are missed.
Dornan teaches three elements. First, you can’t bring in crows and expect them to teach Pelicans how to do anything. If you want to build an organization in Indonesia, you have to have Indonesians, not Americans, Australians, or British. Secondly, they have to know how to hunt. That is, they must already have a reasonable mature understanding of your business. This presents a challenge. If the business is new in Indonesia, where will you find Indonesians with a mature understanding of your business? The answer lay in cultivating distributors among the large immigrant populations of the United States, Australia, Hong Kong, and other countries where your business already operates. And more importantly, scouting for Indonesian talent among the networks you have already built.
Some networks, which at the time were much larger than Network Twenty-One, tried just such an approach. A distributor was found who could speak the language of the new target country, or maybe had even been born there. Thousands of dollars were invested to finance the distributor’s first year or two of work. But with some rare exceptions, the experiment failed.
They missed a third nuance of the Pelican Principle philosophy. Don’t expect one pelican to change the flock. It took hundreds of Florida pelicans to impact the birds of Monterey Bay. For one thing, you increase the odds that something will happen. People are always in transition. There are children, other job offers, decisions about continuing education, marriage conflicts, illness, and dozens of other changes that may interrupt at any time. You may not need hundreds of imported pelicans, but you will need at least a few, to offer mutual support and inspiration to keep going when the challenges of a new territory set in. They will also generate some healthy competition amongst themselves. Fall behind, and a distributor may see some of the help and much needed support from the home base shift over to one of the others.
It is exactly this formula that led three Indonesians to return to their country from Australia and fill a soccer stadium full with independent distributors in two years. Five Hungarian immigrants living in Australia learned the business and then did the same thing in Hungary. The story is repeated in Turkey, the Czech Republic, Greece and all over the world. It will happen tomorrow in the Philippines, Romania, India, and who knows where else?
Well, you are saying to yourself, isn’t that just great. Long live Network Twenty-One and may they continue to be successful. Hurrah for them. But what does that have to do with me, the average person, someone who hasn’t already built a network, or someone who is not an immigrant distributor who can help launch a new market?
The answer? Turn it all around. Take a look at it backwards. Remember Aristotle Onasis’ comment? If you want to be successful, associate with the successful people. Instead of waiting to be found and trained by an import pelican, go find him. In this case the pelican is someone who has already built a successful network business and is still doing so. In fact, he is looking for you. If you are an old distributor this may require searching back through your network lineage, finding someone who has a good track record and who is willing to team up to help you. If you aren’t even involved yet, it may mean looking for the right person to serve as a mentor, or someone who can “sponsor” or recruit you into the right group. The group will provide the skill, the instincts for success, while you provide the names and show them around their new territory.
Sunday, October 25, 2009
Introduction: Purpose of this blog
I just got back from Convention in Salt Lake tonight and I am feeling very inspired to build my business from a 1K that I am currently at to a 500K. Which is where I will soon be. In order to do this I am realizing more now than ever that I will need to help a lot of other people get to a similar level. As a small part of doing that I am going to be posting information on a regular basis on this blog that I feel will help inspire my team to move forward and continue to build their business. I will start with stories from a book by Doug Wead that I recently read titled, "The out of town expert with the briefcase." I hope you enjoy it!
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